We Craft Thoughtful Leaders That Influence
Our Mission
Anthem Alchemist is driven by a powerful purpose: to help craft your brand legacy by unlocking your 10x potential.
We are on a mission to help professionals maximize their brand impact with career strategy tools and coaching that focus on performance and emphasize the relationship between brand-building efforts and financial results.
In today’s competitive career landscape, success hinges on data-driven personal branding efforts. We equip our clients daily with a unique blend of data insights, personal development resources, and coaching, all designed to boost their potential and drive exceptional success.
Our Values
Purpose
We are driven by a belief that everyone’s journey is unique, and committed to helping each client define their own path to success. We understand that purpose is the driving force behind meaningful achievements, and we are here to nurture and amplify that purpose in every person we serve.
Contribution
Connection
Relevance
Engagement
Our Story
Redefining Personal Branding
At Anthem Alchemist, our journey began with a vision, sparked by the experiences of our founder, Krista Wickens. Picture this: talented professionals with stellar records, yet somehow remaining in the shadows. They had the ideas, the drive, the credentials, but were still overlooked. This was the puzzle that Krista noticed time and again. It was a story repeated in offices and boardrooms everywhere.
This led to our ‘aha’ moment – a realization of a gap in the market for personal branding that delved deeper than mere image crafting. Our approach? A unique performance framework rooted in personal and professional development, coupled with data-driven insights. We’ve seen firsthand the transformation it can bring – turning overlooked professionals into standout market leaders.
Our Alchemy: A Three-Phased Approach to Personal Brand Performance
- Benchmark Phase: It all starts with understanding where you stand. Our proprietary Personal Brand Performance Score (PBP™) lays the groundwork, giving you a clear picture of your brand’s current appeal, recognition, and differentiation.
- Discover Phase: This is where the magic happens. Diving deep into your personal brand, we uncover your unique strengths and align them with your professional goals. It’s a journey of self-discovery as much as brand enhancement.
- Ignite Phase: Armed with insights, we then chart your path forward with a tailor-made strategic roadmap. This isn’t just about fine-tuning your brand; it’s about aligning it with your ambitions, supported by mentorship and skill development.
We invite you to start your journey with us. It’s not just about branding. It’s about discovering who you are and how you can make your mark in the world. Connect with us, and let’s explore how we can help add power to your brand.
Our Strategy
Quantify Your Brand
The PBP™ Score is a powerful metric that measures your professional brand’s performance across various key branding dimensions. It’s also the heart of our methodology. With this score as your guide, you’ll be able to identify areas for improvement, optimize your brand for maximum impact, and better control your personal and professional image to create more success and impact in this world.
Discover Your Value
Your goal should be to ensure the narrative created about you is accurate, coherent, compelling, and differentiated. We’re not just developing your story. We’re helping you understand how you’re being “seen” and guiding you to “show yourself” in an infinitely more genuine way. Our methodology highlights your unique strengths and talents, allowing you to shine in an impactful way.
Position Like a Boss
The most successful companies know brand positioning is the foundation of brand building. They are strategic in crafting the benefits they offer, to whom they offer them, and why those benefits matter. The result: they capture market share, gain pricing power, preempt commodification, and capitalize on recurring revenue growth. And guess what? Your brand is no different. With our personal development guidance, you will learn how to 10x your value too!Are you ready to stand out from the crowd?
Meet the Team
Krista Wickens
Founder & CEO
With over 25 years of experience blending entrepreneurial energy and C-suite strategic insight, Krista has navigated diverse roles across health, wellness, sports, nutrition, apparel, fitness, eyewear, hospitality, and pet care industries. Holding an MBA and degrees in Communications and HR Management, her journey has been about merging in-depth business understanding with effective people management.
As a seasoned business strategist and coach, she has co-founded and successfully exited two of her own companies and guided her clients through the intricacies of scaling and transitioning their own businesses. In the corporate world she has spearheaded innovative product launches with fitness giants like Reebok, NordicTrack, Gold’s Gym, and iFIT, and has authored and sold three patented products and five trademarks. Her creation of the first credentialed Canine Fitness Training Program at the University of Tennessee stands as a testament to her ability to identify and fill unique market niches.
Passionate about mentoring in entrepreneurship and career development, she aims to empower others with the insights gained from her diverse experiences. Outside of professional spheres, she enjoys cycling, hiking, skiing, Pilates, and traveling, while embracing the joys of motherhood with her two boys.
Advisors
Rachel Clair, PhD
Founder of Book Bound Journey
Wendy Campbell
Founder, That Independent Streak Podcast